Monday, November 22, 2010

Proton's Inspira Is Not a Rebadged, It's OEM Collaboration!

There are quite a number of angry Malaysians when Proton introduces their newest family member, the Proton Inspira. Many say that Proton has taken 2 steps backward and Proton didn't learn anything from their 25 years of prestige history. To clear things up and clarify the matters, the Group Managing Director of Proton Holdings Berhad, Datuk Syed Zainal Abidin Syed Mohamed Tahir came forward and gave his comments.

He said that Proton did not take baldly the whole designs of the Lancer, but Proton did bring in their own values onto the car. He also added that the word 'rebadging' is not the suitable term to be used, but instead 'OEM collaboration' is more proper and best describes the situation. According to him, 'rebadging' is when the current logo is replaced with a new one and this is currently being done by a number of global OEM (Original Equipment Manufacturers) worldwide, and there's nothing wrong with it.

The Proton Inspira's technology and handling have been given the golden touch from Proton which it will have better and superior performance and capability. If you ask anyone that have test drove the Proton Inspira and his cousin Mitsubishi Lancer on which have the better handling, you might be surprise with most of their answers.

For me, I don't mind if it's really a rebadging, seriously! As long as Proton can provide with good, reliable, affordable and cheaper car, why not? It will offer Malaysians to have their own executive car at the best price. As to date, Proton already received 1,100 bookings for their inspirational Inspira and this shows there are a lot of Malaysians that agree with me.

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